Towels have been manufactured in Imabari for over 110 years. It is located in the north of Ehime prefecture on Shikoku and is the biggest producer of towels in Japan, making towels for daily use and piled towel fabrics for fashion & interior goods, produced with a mixture of traditional and cutting edge technologies. Always at hand, Imabari Towel presents you with a comfortable and joyful life-style.

Imabari city has an abundance of water from the Takanawa and Ishizuchi Mountains. It is soft with few heavy metals and suitable for bleaching and dyeing fabrics. Owing to the clear water and over a 100 years’ experience of dyeing fabrics, Imabari Towel products are tender to the touch with clear, wholesome colors.

According to the quality standards of Imabari Towel, the sedimentation rate must be within 5 seconds. Without washing first, Imabari Towel products absorb water almost immediately. You can enjoy the soft touch of the towel when drying your body with one after taking a bath. The soft touch and volume last without using fabric softeners.

The motif of the brand mark represents the beautiful natural surroundings of Imabari city: “Sun”, “Sea”, “Sky”, and “Water”.

Red is the color that can be associated with energy, passion, advancement, power, motion, impact, and Japan.

Blue is the color of safety, ease, trust, history, tradition, freshness, tranquility, and symbolizes the high quality of Imabari Towel based on its history and traditions.

White is the color of pureness, cleanliness, innocence, healing, sincerity, softness, affection, expressing the infinite possibilities of Imabari Towel.