Since 1990, Area has managed to continuously bring style and quality product with fresh attitude to the market. Their informal yet sophisticated products for the home are based on the modern Scandinavian concept of good design for everyday life.
Originality. All Area products are designed by Anki Spets. Her creations epitomize the Swedish knack for beauty, simplicity, modernity and practicality in design. Her talent for imbuing her products with both refined design sensibility and a human touch is what makes each collection truly distinctive. The carefully chosen colors, one-of-a-kind patterns and subtle details are what make each Area item distinct and unique.
Quality. All of Area’s products are made from natural fibers. Materials and factories are carefully chosen from around the world to ensure quality that lasts with finishing details that are an Area signature.
Functionality. Products are designed to complement one another, creating continuity and endless design possibilities. They fit comfortably into almost any environment. Area’s aim is for universal appeal and satisfaction.
Designer. Anki Spets was a successful clothing designer in her native Stockholm. After moving to New York, she decided to turn her focus to creating home textiles that had a longer life cycle, a broader use but just as fashion forward.